Gentle Monster Argyll Street
Whittaker Parsons collaborated with Gentle Monster, a Korean sunglasses brand, to realise their first European Flagship Store and offices, located in central London, a minutes’ walk from Oxford Circus. The store sits on the corner of Argyll and Little Argyll Street, in the former Dickins and Jones department store, a Grade II Listed building. The project combines two retail units spanning three floors, creating a gallery to showcase Gentle Monster’s sculptures and sunglasses.
A new perimeter service strategy was developed to enable the existing suspended ceilings to be removed to expose and reinstate the grand interior volumes and historical cornices. The new interventions, such as the precast concrete, oak and bronze staircase to the rear of the plan, references the existing materiality of the building but also seeks to unify the bold materials selected across two retail floors in the sculptures and display stands.